We shaped SodaStream’s China launch with cultural and consumer understanding.
8 in-home placements7-day diaries2-hour interviewsShanghai
The challenge
After PepsiCo acquired SodaStream in 2018, the brand saw strong potential in China and needed a story that resonated with consumers.
Our approach
Two high-potential segments lived with the product for a week, then joined in-depth interviews. A consumer lab explored packaging, tone and visual identity.
The result
The segment with the best lifetime value, plus recommendations on product design, packaging and wellness messaging for the 2021 launch.
