We partnered with LEGO to explore how play is changing and what it could look like next.
The challenge
LEGO wanted a clearer view of how families and children play today, and how that is likely to change.
Our approach
Ethnographic research with families at home, observing how children play today and where physical and digital play meet.
The result
Future-of-play themes, grounded in how families play today, for LEGO’s teams to explore.
